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trategies of John D. Rockefeller and the Standard Oil Company 1863-1911

Table of contents (scroll down please)

-François Recommends ...
The best book I know about John D. Rockefeller ever written, is Titan : The Life of John D. Rockefeller Sr. Its author is business historian Ron Chernow, who also wrote the history of the House of Morgan (JP Morgan, the walrus-moustached banker) and the history of the Warburg bank.

He carefully analyzes the man, his personnality and the operation of his business. If you have only one book to read about Rockefeller, this is the one.

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  1. Foreword
  2. Introduction
  3. John D. Rockefeller 1839-1937
  4. The Oil Industry

    Beginnings of Oil

    Structure of the industry

    The four main players

    1. The crude oil producers

    2. The transporters

    3. The refiners

    4. The retailers

    The end products

    1. Kerosene

    2. Lubricants

    3. Refined OIl

  5. Oligopolies, trusts and monopolies

Anarchy of the first drillings

Rockefeller's Vision

  1. Rockefeller's commercial practices

Silence is Golden

Industrial Spying

Costs Control

  1. Economies of scale
  2. Les petits ruisseaux font les grandes rivières

Alliance with the railroads

  1. The rebate system


Price policy

Other methods


  1. Chronology of the Standard Oil Company
    1. The South Improvement Company
    2. The 1872 Oil War
    3. Alliance with refiners and counter alliance of the producers
    4. Consolidation of refineries
    5. Conquest of the pipelines
    6. Expropriation of the retailers
    7. The Standard Oil Trust
    8. Dissolution of the Trust
    9. The Sherman Antitrust Act of 1890
    10. Death of the Standard Oil
  1. Conclusion
  2. A short Chronology
  3. Bibliography
  1. Contents and documents
  2. Pictures


-Press Buzz ...
Read a review of this website that appeared in many US newspapers in February 1999 by clicking the picture =>

Article that was published in many US newspaper about my Rockefeller pages "maybe the slickest website on the internet"

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